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Chief Digital Officer Needs Analysis
Chief Digital Officer Needs Analysis is an executive summary of how CSRA helps organizations assess their need for “going digital” and hiring digital executives. These engagements serve as...
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Surprising Benefit of Extreme Weather
This winter carries a surprising benefit of extreme weather. It has been a bit colder than usual in much of the U.S.A. due to the “Polar Vortex,” and I have observed that many professional groups in...
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Experiential Social Media and Business Intimacy
Experiential Social Media and Business Intimacy shows how social media grounded in customer experience holds the key to trust, relationship and profit. When businesses discover, invite, and build...
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The CMO Guide to Big Data and Analytics
The CMO Guide to Big Data and Analytics shows how CMOs can use exploding digital social and transaction data from websites, enterprise systems, smartphones, tablets, cars, appliances, devices and the...
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Short Guide to Blog Infrastructure
This short guide to blog infrastructure outlines some of the basics for how to choose a platform and make best use of basic blog features, so your blog will encourage interactions with your...
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Short Guide to Forum Outreach
The short guide to forum outreach reveals how experiential social media teams can tap forums’ unique opportunity to engage users, using a three-stage model. Forums are vital to relationship building...
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Pricing Guide for the Knowledge Economy with Behavioral Economics
How Free Things Are Disrupting Businesses + Radical Innovation + Guide to Free Business Models Book Review: Free/Chris Anderson Free is an indispensable introduction to the disruption of “a product for...
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How Trusting Customers Drives Profit
How Trusting Customers Drives Profit reveals how firms unwittingly broadcast that they don’t trust their customers, how that weakens profit, and how firms can take the leap. It’s a simple revolutionary...
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The Trust Business Chain Reaction How Trust Monetizes
The Trust-Business Chain Reaction How Trust Monetizes describes one of the most disruptive and untapped forces in business, for it shows how trust monetizes at scale. Firms that act on it first can...
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Autonomy Artificial Intelligence and the Internet of Things
Autonomy Artificial Intelligence and the Internet of Things reflects on how people’s autonomy will be affected by software-powered devices and systems that are rapidly permeating our individual and...
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The Employee Engagement Fallacy
The Employee Engagement Fallacy reveals that most literature, papers, and methods are built on faulty Industrial Economy employment attitudes, and it provides an approach that uses experiential social...
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Ethnographic Research of Social Media
Ethnographic research of social media is one of my biggest secrets. It has become the foundation of CSRA’s ability to create trust at scale, so here I’ll share a short story about how I came to use it...
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Ethnographic Research for Product Management
Ethnographic research for product management shows how to apply ethnographic research of social media to managing the life cycle of products and services. Ethnographic research of social media can...
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The Connected Car and Customer Experience
The connected car and customer experience reveals a new opportunity for carmakers to dial into real customer behavior and desires around connected cars and autonomous cars. The Connected car and the...
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Ethnographic Research for Social Media Initiatives
Ethnographic research for social media initiatives shows how ethnography can change the rules of social media programs in marketing, customer service, product development, recruiting and others....
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Social Media Strategy Good Practices
Social media strategy good practices is a short list of principles that can make your firm stand out when empowering customer and employee experience. It’s part of a talk I gave today to a large...
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Social Media Strategy Lessons Learned
Social media strategy lessons learned summarizes eleven golden rules I’ve learned while leading strategy and its execution for global firms. Some of them might surprise you: I’ve come to learn that I...
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Ethnographic Research for Business Innovation
Ethnographic research for business innovation shows how to apply ethnographic research of social media to managing controlled disruption within organizations. Ethnographic research of social media can...
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Behavioral Economics Autonomy and Ethics Land Mines
Behavioral economics autonomy and ethics is a thought experiment on how to approach “doing good” when applying the emerging practice of behavioral economics. Along with big data analytics and cognitive...
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Ethnographic Research for Design
Ethnographic research for design explains how to use advances in ethnographic research of social media to design products, services, experiences… anything—while getting better results at lower risk....
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