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The Global Social Channel: How to Compete Globally
Social Channel Three: Using the Social Channel to Defend Native Markets and Penetrate Foreign Markets The global Social Channel will reintroduce “home court advantage” to national brands because those...
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The End of Social Media Reflected by Fake Followers
Bill Snyder at Infoworld posted some amazing statistics that support the end of social media as we know it, which I predicted in 2009. Marketing and public relations have been losing influence for...
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The Digital Social Ecosystem Audit: The Key to Optimal Interactions
The ecosystem audit shows you where to interact to produce the best outcomes at the minimal cost, so it is critical to social business initiatives. CSRA launched its “Ecosystem Audit” process in 2008,...
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Social Business Policy: Boosting Legal Safety and Employee Engagement
Social business policy (social media policy) engagements are some of the most interesting, revealing and critical engagements CSRA has done. Of course, organizations’ main motivation for creating...
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The Social Channel of Value [Executive Summary]
The Social Channel of Value explains our era’s drivers of economic transformation and how leaders can use them to strengthen their careers, organizations and communities. Profound shifts in human...
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Financial Services Social Business Pioneer: Putnam Investments
Putnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can...
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Reflecting on the Size and Value of Bank Branch Networks
Banks are under intensifying profit pressure, so all are reexamining the size and value of bank branch networks. In How Many Bank Branches Do We Need in the U.S., posted in Celent Banking Blog, Bob...
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The Dirty Dozen Social Business Risks
How to Outperform by Managing the Social Business Risks that Slow Your Competitors By understanding the dirty dozen social business risks, you can make fewer mistakes than your rivals and get more done...
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The Enterprise Social Business Life Cycle [updated]
When CSRA released the Social Network Roadmap in Q2 2008, we were a unique voice speaking at conferences about enterprise adoption. Due to my prior work helping enterprises adopt disruptive...
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The Social Business Organization Audit and Social Business Strategy
The social business Organization Audit serves as the second half of the due diligence process that is the foundation of the social business strategy. The first part is the ecosystem audit by which the...
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Social Business in Insurance: State Farm’s Chicago Coworking Space
Next Door Chicago is a newish concept for State Farm Insurance that’s a great example of social business in insurance. It differentiates the firm by interacting in the Social Channel. The Lincoln...
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Bank Branch Disruption Enables Unusual Opportunity [updated]
Branch disruption enables unusual opportunity for bank executives who consider transforming their relationships with clients. More generally, retail banking provides an excellent example of an...
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Knowledge Economy Products and The Future of Manufacturing [updated]
Several profound market forces are preparing the ascendancy of Knowledge Economy products, which result from collaboration among designers, artists, engineers, customers and firms. This represents one...
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Federal Reserve Bank of Chicago Economic Forecast
I covered the Federal Reserve Bank of Chicago Economic Forecast last week, where all speakers issued this refrain: “More of the same.” Key economic indicators have been stuck in neutral—the proverbial...
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How Social Networks Change Strategy, Prediction and Decision-Making
Unusual strategy & management guide shows how to use social data to solve complex problems Book Review: Everything Is Obvious* Once You Know the Answer/Duncan J. Watts Everything Is Obvious* is an...
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Brand Survival Depends on Improving the Lives of Customers
It is exciting to see widening recognition that brand survival depends on improving the lives of customers, not merely “pushing product” as they are accustomed to doing. In the latest example, Business...
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Create More Opportunity with a Career Mission
You can create more opportunity with a career mission, especially when you don’t get distracted by traditional career or job search concerns like whether you have a “consulting” or “employment”...
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Social Business Team Building [Recruiting]
Several times over the past few years, I have been contacted by major brands to advise them on finding a “social media executive” to help them “figure out social media” and “create a strategy.” In...
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Social Media Upgrade [Social Business Team Building Case1]
The Social Media Upgrade is the first of three scenarios I’ll share this month for growing social business capability at your firm, step by step, while investing wisely. It will apply to most...
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Preview Advisory & Services Firm Social Business Adoption 2012
Advisory and Services Firm Social Business Adoption 2012 audits the maturity of management consultancies’ and agencies’ social business practices. It aims to serve CEOs and CMOs who want to maximize...
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