Clik here to view.
Guess the Scores Contest: Advisory & Services Firm Social Business Adoption 2012
Advisory and Services Firm Social Business Adoption 2012 is publishing as individual Executive Summaries of firm category reports. These discuss relative scores of firms in each category, but they...
View ArticleClik here to view.
Analyst Report: Advisory & Services Firm Social Business Adoption 2012
Analyst Firm Executive Summary Analyst firms are go-to sources for emerging business and technology trends since they conduct constant due diligence on markets and technologies, which they sell via a...
View ArticleClik here to view.
Strategy Report: Advisory & Services Firm Social Business Adoption 2012
Strategy Firm Executive Summary Strategy firms are the most trusted names for CEOs and boards of directors to reevaluate their companies’ identities, strategies and operations, and they have been...
View ArticleClik here to view.
Agency Report: Advisory & Services Firm Social Business Adoption 2012
Marketing, advertising and public relations (MAP) agencies have comprised the largest share of the “social” advisory and execution firm providers for many years. Most of the other advisory firms are...
View ArticleClik here to view.
Big Four Report: Advisory & Services Firm Social Business Adoption 2012
The Big Four accountancies have been rebuilding their advisory practices for the past several years, and social business transformation fits with their core competencies in important ways. Like...
View ArticleClik here to view.
Enterprise I.T. Report: Advisory & Services Firm Social Business Adoption
Enterprise I.T. vendors are chiefly product businesses that specialize in large-scale “solutions,” and all contenders in this research survey field large services businesses. They are a diverse group...
View ArticleClik here to view.
Pureplay Report: Advisory & Services Firm Social Business Adoption
Pureplays address social business as transformation by definition because they have been launched to address emerging market needs that established players either do not yet understand or have yet to...
View ArticleClik here to view.
Executive Summary: Advisory & Services Firm Social Business Adoption 2012
Advisory & Services Firm Social Business Adoption 2012 is a research survey that looks at social business advisory/consulting firms in a new way. Using quantitative methods, I compared consultants...
View ArticleClik here to view.
Social Business Fire Drill [Team Building Case2]
Social Business Fire Drill is the second of five team building scenarios I’ll share for growing social business capability at your firm, step by step, while investing wisely. It applies to an...
View ArticleClik here to view.
Catch Social Media Leaders [Social Business Team Building]
Catch Social Media Leaders applies to organizations with very conservative cultures—banks, insurers, healthcare, governments, B2B firms, and professional services to name a few—that have sat on the...
View ArticleClik here to view.
Anonymity, Marketing and Predicting the Future [Noodle X]
Anonymity, Marketing and Predicting the Future shows that, although each culture has its own concepts of “anonymity” and “marketing,” anonymity will prove to have been a temporary phenomenon in most...
View ArticleClik here to view.
Herd the Cats [Social Business Team Building]
Herd the Cats is usually initiated by the CMO or other enterprise practice or brand executive who discovers that various business units or brands in the organization have diverse social media presences...
View ArticleClik here to view.
Transform the Enterprise [Social Business Team Building]
Transform the Enterprise is almost always initiated by the CEO’s office, the CDO, the board of directors or other strategic body. Its defining characteristic is enterprise transformation, using social...
View ArticleClik here to view.
Social Business Strategy Use Cases
Social business strategy use cases represent scenarios in which most organizations find themselves, and they reflect some of the choices of which CDOs, CMOs and CEOs may avail themselves as they plan...
View ArticleClik here to view.
Chief Digital Officers and Transformation
Chief digital officers and transformation will go hand in hand as the position and its competencies take shape over the next few years. Historically, commercial, government and nonprofit enterprises,...
View ArticleClik here to view.
U.S. Healthcare Transformation: Glimpses of Reform
U.S. healthcare transformation has been the subject of innumerable conferences, debates and programs for many years, and social business will play a large role. Reducing cost without sacrificing...
View ArticleClik here to view.
Mobile’s Ultimate Business Context: Ubiquitous Computing Primer
Ubiquitous Computing Primer reveals mobile’s ultimate business context and enables astute digital executives to create a whole new layer of value from their mobile investments. “Mobile” is far more...
View ArticleClik here to view.
Personal Individualized Experience: The DNA of Digital Transformation
Personal Individualized Experience is the DNA of digital transformation. It refers to using an optimal mix of people and digital technologies to provide personal interactions at scale, so it’s central...
View ArticleClik here to view.
How Mobile Transforms Relationships Between Brands and Customers [CDO Guide...
How Mobile Transforms Relationships Between Brands and Customers presents underappreciated aspects of mobile user behavior before outlining three approaches for engaging customers and other...
View ArticleClik here to view.
Mobile Transformation Roadmap [CDO Guide to Mobile Part3]
The Mobile Competency Center’s mobile transformation roadmap assumes “average” stakeholder (“user”) mobile adoption and enterprise competency, but its premise is that all organizations can use mobile...
View Article